Increase footfall to your business with the help of
Chesterfield Digital High Street

Attract new customers - in-person and online.

Purchasing habits have changed as a result of Covid-19, with fewer in-store visitors and a move towards online transactions. The shift to online is expected to be long-term; so how can you make sure the trend presents an opportunity, and not a threat, to your business?

Help is at hand from Chesterfield Digital High Street.

The project is funded by Chesterfield Borough Council, and delivered in partnership with East Midlands Chamber (Derbyshire, Nottinghamshire, Leicestershire). It is designed to help your business implement modern forms of online trading that complement, rather than replace, your high street presence.

Support is available to 120 eligible retail, hospitality, and leisure businesses across the town, with 50 of those businesses being offered a fully search engine optimised e-commerce website.

Fully-funded support

If your business is located on a high street in the borough of Chesterfield, you may be entitled to the following fully-funded support:

  • Dedicated Digital High Street Business Adviser support:
  • An adviser with specific e-commerce and online skills to work alongside you and help develop or increase your digital presence.
  • A review of your current marketing and social media activities, and support on
    recommended actions.
  • Social media support such as setting up a Google listing and, where needed, signing up to your first social media account.
  • Creation of a fully search engine optimised e-commerce website (worth £2,200)
  • 12 months of web hosting (provided by Chamber partner, Purpose Media).
  • Equipped with the latest forms of payment (e.g. Apple Pay and Google Pay) and concepts (e.g. Click and Collect)
  • One year’s membership of East Midlands Chamber, including business protection services in HR, Health and Safety, Tax and Legal issues, as well as discounts on Member products and services.
  • Regular events and webinars to increase your digital know-how.

Benefits to your business

The Chesterfield Digital High Street project offers the following benefits to your business:

  • Increase in profile and an online shop window – attracting local residents, as well as visitors researching their trip online.
  • Increased footfall to your door and to your website.
  • Improved competitiveness by offering your customers a 24/7 shopping experience, with an offer of click and collect or other delivery options.
  • Collaborate with and support like-minded local businesses.

Who’s eligible?

To qualify for support, business owners must meet the following criteria:

  • Run independent businesses based in the borough of Chesterfield. Check whether your location qualifies by entering your postcode here.
  • Lease and pay rent on a bricks and mortar presence in a high street location.
  • Offer the option for customers to walk in without prior appointment and purchase.

Read our case studies

Ian's Family Butchers

"The support on offer is fully-funded, and, as we've found ourselves, it can make a huge difference to your business. There really is nothing to lose in getting involved."

Read more


TwelfthCraft Minatures, Curios and Gifts

"I’ve introduced videos to my social media platforms (which seemed very difficult in the beginning but, with the encouragement of my adviser, I could see how easy it actually was). I’m about to launch my new ecommerce/
Shopify website which will help me reach new markets. I’m also
launching an Instagram account." 
Read more


Find out more

For an informal chat about the project, please contact us on 0330 053 8639 or

Alternatively, to submit your application, please complete the form below:


If you are interested in taking part in this project please complete the form below. If you are not sure whether your retail business is in the Chesterfield Borough Council area you can check by entering your postcode here.